TorkeHub: 15K+ CRM sign-ups in year one
As fractional CMO for TorkeHub, a B2B CRM SaaS, Prabhjyot Kaur built a full-funnel growth engine that delivered 15K+ CRM sign-ups in year one, organic traffic up 30%, churn down 20% and retention up 18%. Webinars, ebooks and personalised outreach fed the top. Lifecycle automation and retargeting held the middle and the base.
The problem
A B2B CRM product competing in one of the most crowded categories in software has two problems at once: getting found at all, and then keeping the people who sign up. Acquisition without retention in a SaaS funnel is a bucket with a hole in it, and paying to fill it faster is the most expensive mistake available.
The engagement had to move both loops, not just the one that looks good in a monthly report.
The approach
The funnel was built as one machine rather than as separate campaigns, which is the difference between a growth engine and a to-do list.
The dual-loop model applied directly here: one loop bringing acquisition costs down, the other lifting retention and expansion, each making the other cheaper.
- Top of funnel: webinars, ebooks and personalised outreach, built to attract people with the actual problem rather than traffic for its own sake.
- Middle and base: lifecycle automation and retargeting, so signups were activated and carried forward rather than left to churn quietly.
- Organic: content and search built to compound, rather than paid spend that stops the day the card does.
The result
15K+ CRM sign-ups in the first year, with organic traffic up 30 percent.
Critically, the retention side moved too: churn down 20 percent and retention up 18 percent. That is what turns acquisition into ARR rather than into a treadmill.
Questions about this engagement
What did Prabhjyot Kaur do for TorkeHub?
She worked as fractional CMO and built a full-funnel growth engine: webinars, ebooks and personalised outreach at the top, lifecycle automation and retargeting through the middle and base.
What results did TorkeHub see?
15K+ CRM sign-ups in year one, organic traffic up 30 percent, churn down 20 percent and retention up 18 percent.
Why does the retention number matter as much as the sign-ups?
Because acquisition without retention is a bucket with a hole in it. Churn down 20 percent and retention up 18 percent is what turns 15K sign-ups into ARR rather than into a treadmill you have to keep paying to run.
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